Choosing the right social media platforms for your business can be a minefield. How do you go about it?
- Understand your customer – what do they like and what social media channels do they choose?
- Understand your brand – how do you want your business to be seen by potential customers?
- Choose one or two platforms and do them well, don’t worry about the ones you’re not posting on.
- Plan a week or month’s activity, design the media and schedule all the posts in advance.
- Monitor responses, review the results and go again!